Privacy Policy

Last Updated: August 16, 2024

This Privacy Policy describes how Luméa Eyes (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on lumeaeyes.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, a visitor to the Site, or another individual whose information has been collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, particularly to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised version of the Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect, and have collected over the past 12 months, personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The types of personal information we collect depend on your interaction with our Site and Services. “Personal information” refers to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and types of personal information we collect.

Information We Collect Directly from You

The information you submit directly through our Services may include:

  • Contact Information: Your name, address, phone number, and email address.

  • Order Information: Your name, billing address, shipping address, payment confirmation, email, and phone number.

  • Account Information: Your username, password, security questions, and other account security details.

  • Customer Support Information: Any information you choose to include in communications with us, such as when sending a message via the Services.

Some features of the Services may require you to provide certain personal information. If you choose not to provide this information, you may not be able to use or access these features.

Information About Your Usage That We Collect

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access our Site and your account, including:

  • Information about your device, browser, and network connection.

  • Your IP address.

  • Other information about your interactions with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including:

  • Service Providers: Entities that collect information on our behalf, such as Shopify.

  • Payment Processors: Entities that collect payment information (e.g., bank account, credit or debit card, billing address) to process payments and fulfill your orders.

When you visit our Site, open or click on emails we send, or interact with our ads, we or third parties working with us may automatically collect information using online tracking technologies such as pixels, web beacons, and cookies.

All information obtained from third parties will be processed in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to fulfill our contract with you, including:

  • Processing your payments and orders.

  • Sending notifications related to your account or transactions.

  • Managing your account.

  • Arranging shipping, returns, and exchanges.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending emails or personalizing advertisements. If you reside in the EEA, this is based on our legitimate interest in promoting our products, as per Article 6(1)(f) of the GDPR.

Security and Fraud Prevention

We use your information to detect or prevent fraudulent or malicious activities.

Service Improvement

We use your information to provide customer support and improve our Services.

Your Rights

Depending on your place of residence, you may have the following rights:

  • Right of Access: Request the information we hold about you.

  • Right to Erasure: Request the deletion of your data.

  • Right to Portability: Obtain a copy of your information.

  • Withdrawal of Consent: Withdraw your consent to data processing.

To exercise your rights, contact us at info@lumeaeyes.com or at the following address:

1508 Broadway, Boulder, 80302, US